Wednesday, March 25, 2009

Day 2 - Crafting an Irresistible Title for Your Article

This is day 2 of the Article Writing Course:

How you craft the title of your article is up to you. You
can create a swipe file of good titles you have found and
model your title after these titles.

Don't copy these titles. If you do, you will have a hard
time finding your article in the search engines. You want
to make your article title as original as possible.

There are four types of titles we will examine here. You
can use these title ideas to help you write your own title.
Remember, the purpose of a good title is to get your reader
to read your article and click through to your site.

1. The Question

The purpose of the question title is to engage your
readers. You want them to get involved in the topic of your
article. With all good article titles, you want to present
the problem and then the solution. You will elaborate these
points in the body of your article.

An example would be:

Are You Losing Your Hair? Avoid These Three Things

2. The Statement

In the statement title, you make a statement of fact. Use a
statistic. Be specific.

For example:

27% of Men Are Losing Their Hair...What to Do to Keep Your
Hair Without Losing Your Mind

3. The List

The list is a list of related items. It's very similar to
the How-To because you use a list of tips.

For example:

Top 7 Small Business Start Up Tips

4. The How-To

With the how-to, you are telling others how to do
something. It's like a recipe. You are teaching them how to
do one thing.

For example:

How to Double Your Investments in 30 Days

When writing your titles, include your keywords. This will
help you with search engine optimization. Keywords are an
easy way to optimize your articles for the search engines.
Don't overdo it.

Keep a swipe file of your title ideas. With a swipe file,
it's easier to avoid writer's block. Write down all of your
title ideas and review them when you want to write a new
article. It will make it easier for you to get started
writing your article and stay on track.

If you haven't downloaded the 8 Minute Article Writer
software, do so now. This software will make it much easier
for you to write your article. Download it here.

We also recommend you browse Article Marketer University
for additional help, including Maria Marsala's audio, "The
8 Minute Article."


You may also want to listen to Ewen Chia's Affiliate
Article Mastery
for more tips on making the most of your
articles.

In the next lesson, we will examine the easiest type of
article to write.

Ready for the next lesson?

Your friend,

Jesus Moreno
Quest4Profit.Net

=============================
This is a transcript from Article Marketer's Article
Writing E-Course. If you want to know more about this
high rated article submission website and all its
great features, please go to:

Article Writing Course
=============================

Tuesday, March 17, 2009

Day 1 - Choosing Your Topic

Here's where the Article Writing Course begins:

Whether you are new to affiliate business or you have been
around for a while, you probably already know what topics
you will use to choose the products you sell. These same
topics can be used to write your articles.

We covered keyword research in the main affiliate marketing
course. For those who haven't read that course yet, we will
briefly touch on keyword research here.

First, you need to choose about three general topics in
which you are interested. If you choose more than three
topics, you may want to consider writing under different
pen names. You are less likely to be taken seriously by
readers if are considered a know-it-all on too many topics.

Since you are selling affiliate products, you have a wide
range of choices for products as well as for topics.

If you aren't sure what you want to sell, there are plenty
of resources to help you find topics and products to write
about. Here are three:

1. Lycos Top 50 - The Lycos Top 50 will tell you what is
getting the most buzz each week.
2. eBay Pulse - Offers a list of the hottest selling
products on eBay.
3. Yahoo Buzz - The latest news by category.

If you already know what topics you are interested in, you
can go to your favorite search engine and research those
topics.

To help you find out what others are searching for, you can
use tools like:

Google Adwords Keyword Research Tool

SEOBook Keyword Research Tool


Compile a list of keyword phrases. Using these keyword
phrases to write your articles will help you rank well in
the search engines.

Checklist

1. Choose at least one product to market.
2. Choose at least one topic to write about.
3. Create a list of keywords to use in your article
writing campaign.

Our next lesson is about creating your title. The title is
one of the most important elements of your article because
it tells the reader within seconds whether or not they
should read your article.

Ready for the next lesson?

Your friend,

Jesus Moreno
Quest4Profit.Net

=============================
This is a transcript from Article Marketer's Article
Writing E-Course. If you want to know more about this
high rated article submission website and all its
great features, please go to:

ArticleWritingCourse
=============================

Monday, March 09, 2009

Introduction to Article Writing for Affiliates

After a while of not posting to this blog, I´ll
re-initiate such activity with a mini-course
about article writing for affiliates, which is
the title of this today post. Please read...

Internet marketer Travis Sago calls it "bum
marketing". Whatever you decide to call it,
writing articles to promote affiliate programs is
one of the most effective ways to promote
affiliate programs. In fact, it's one of the best
ways to promote any product or service.

There are several reasons article writing is
superior to other methods of promotion:

1. You don't have to know anyone to create an
effective promotion.
2. You don't have to know search engine optimization,
although learning how to research keywords helps.
3. Article writing is more viral than most other
methods of promotion. Write a good article on your
topic, and it will promote the product for you for
years.
4. It is an easy marketing technique to automate.
Write an article a day or a couple of articles a
week, submit them, and Article Marketer's
automated submission takes care of the rest.
5. You are building value into your product. By
providing helpful information to your potential
customers, you influence their buying
decisions. They are more likely to buy from you
than someone who just posted an ad.
6. You don't need a website. Although it is easier to
market affiliate programs with one, you can
improvise. You can easily create a free blog or
Squidoo lens to promote your affiliate products.
7. You don't have to be a writer or a copywriter to
write great articles. Writing great articles is
about sharing information with your reader in a
conversational manner.

Anyone can write an article. Knowing something
about your topic certainly helps. For those who
don't know how to write an article, this course
will teach you.

In the next lesson, you'll learn how to choose an
appropriate topic for your article.

In next post I'll give you day one of this very
interesting e-course.

Your friend,

Jesus Moreno
Quest4Profit.Net

=============================
This is a transcript from Article Marketer's Article
Writing E-Course. If you want to know more about this
high rated article submission website and all its
great features, please go to:

ArticleWritingCourse
=============================