Sunday, June 20, 2010

The Importance of Web Traffic to Your Website. By: Michael MP Purvis

Is it still true that "the money is in the list" for businesses marketing online? The Internet landscape never stops changing, and it's hard to imagine it ever will. No wonder people wonder if a particular marketing strategy or activity still "works" to increase web site traffic.

A lot may be different in terms of which marketing strategies "work" and which ones don't, but opt-in subscriber lists are still a rich source for generating website traffic that's targeted.

Look closely, and you'll discover there are plenty of reasons why opt-in lists are still successful online marketing tools.

With opt-in subscriber lists, you can market directly to people you know are at least somewhat interested in your business or niche. If this wasn't the case, they wouldn't have opted in to receive your marketing messages, after all.

Opt-ins are a way to "screen" traffic. You may think it would be wonderful if every visitor to your site signed up to receive your newsletter. In actuality, this would be a tremendous waste of time and bandwidth. You would basically be marketing to everyone and anyone who happened to land on your site. Obviously, that would include people who have zero interest in your products or services.

Opt-in lists however let you focus on your targeted market, the very specific group of individuals you most want to influence. You don't need to try to market to the masses, which wouldn't work anyhow. Instead, you target the people who will probably end up buying from you.

In a nutshell, you reach the "right" people with opt-in lists, and that means your email campaigns are much more likely to bring you targeted web site traffic. These are the people most likely to buy from you, so opt-in email lists present a big opportunity to increase sales.

It's almost impossible to overestimate the value of being capable of marketing directly to your target market in your marketing activities. You can tweak every aspect of your marketing to suit this very specific group of people, and they'll be very likely to respond to your efforts!

It makes sense to utilize the wonderful opportunity opt-in lists present as much as possible. You can develop and market to a personal list of subscribers, and it's also a great idea to join safe lists to generate even more free web site traffic.

When marketing with safe lists, the number of targeted people you reach may be limited, but the amount of people you can market to will make it worthwhile. You'll email thousands of other members interested in various online industries, and it's likely you'll end up with at least some responses from individuals who happen to be interested in your niche.

In addition to marketing with your personal list, you can use safe list marketing as a way to grow your personal list. Join a quality safe list marketing site and look forward to adding new subscribers to your personal list on a regular basis.

Want to enjoy the advantages of getting highly targeted non-stop incoming visitors? Then, visit Michael Purvis's http://www.thelistauction.com and get all the helpful details to buy targeted website traffic.

Jesus Moreno
Quest4Profit.net

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