Making a website search engine ready is important for top
rankings. Getting the job done is fairly simple if the
right advice is followed. Here are 4 simple tips you can
implement:
Tip #1 Headlines Are Important
A web page can have more than one headline. The main
headline is the one at the top of the page or article. It
is called a H1 tag. Make sure keywords are included here.
It is not out of the question for the headlines to bear
more weight than paragraphs and other text.
A second or third headline, H2 and H3, may also be
included. Just make sure to have the right keyword phrase
included in each of these, as well.
Tip #2 Using Keywords In Body Text
The actual text on the page is also very important. Make
sure the first lines of text have the most important
keywords included. It is important to make sure the
keywords are worked into the headline and the first few
sentences on a page in a normal, natural way. Words should
flow comfortably and not sound forced.
Having text on a page is more important than many realize.
Search engines do not recognize keywords in javascript,
graphics, flash or marquees. Pages that do best are between
100 and 400 words total. Web pages that only have images
usually do not rank high on search engines, since they do
not have text to index.
Tip #3 Page Title Keywords
Keywords can also help when they are added to the page
Title. You will see the Title near the top of your HTML
source code.
This is what appears in the browser window at the very top
of the page above the menu. Most search engines display the
Title as the top line in their listing. They have a
propensity to list pages that have the searched keyword
contained in the Title. Considering this, it is one of the
most important parts of a page to include your primary
keyword.
Tip #4 Image Names
Make sure Alt tags are added to image descriptions, in
order to maximize your search engine optimization efforts.
Doing so will also help the viewers experience in case any
images don't load.
However, never use more than 2 - 3 keywords in any one Alt
tag. Also, don't repeat the same keywords in different ALT
tags. It's best to use related keywords or even
mispellings.
Every web page provides a great opportunity to use keywords
to it's advantage. Taking a look at the web pages source
code and tweaking it can pay off with rankings and traffic,
so it's well worth the effort.
Would you like to get your hands on a system that can get
you better rankings, more sales, and more traffic than your
server can handle?
If so, then I suggest you check out this brand new search
engine optimization toolkit that just came out called
Search Engine Phantom...
You can learn all about it right here:
http://sephantom.pinurl.com
To your success,
Jesus Moreno
Marketing Consultant
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